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The Benefits of Small Business Text Marketing

The Benefits of Small Business Text Marketing

One marketing strategy that is underused by small businesses is text marketing. Small business text marketing could open otherwise closed doors for many small businesses across the nation. Because marketing through text is one of the most effective marketing strategies, a small business could reach hundreds of new customers and enjoy prosperous growth in a slow economy. The business would be able to employ other marketing tactics, such as coupons and could expect them to be noticed almost immediately. The business would stand out from the crowd because of its ability to have an instant connection with a customer. There is much to be gained from text marketing for a small business.

Why is text marketing so effective?

Text marketing is so effective for the simple reason that most people now own a cell phone capable of texting. They also check it within minutes of being alerted of a new message. Marketing emails often spend days in an inbox collecting virtual dust before they are deleted. Text marketing is effective because it is able to reach a large number of potential customers in a way that they are likely to pay attention to.

Because it reaches so many people instantly in a way they respond positively to, a small business can expect the number of customers it has to grow quickly. The number will be increased even further when the people receiving the texts tell their friends about the latest product or offer they have received news of in the message. Thus, the effectiveness of small business text marketing is greatly increased.

Text marketing can be used to collect feedback in ways that traditional methods cannot. It not only effectively gets the word out about the business, but also collects the invaluable opinions of the clientele. Because of this, text marketing is able to go a step further and become even more valuable to a company.

Is it difficult for a small business to start using text marketing?

There are many services that allow a small business to get started with text marketing right away. They are almost always more affordable than the more traditional forms of advertising making them a great choice for a small business’ first marketing campaign. Many companies who provide small business text marketing services also have customer service representatives on staff to assist small business owners.

Is text marketing right for every small business?

Most small businesses could easily find use for text marketing. Companies who deal primarily with other companies could use it to alert clients when they are available to work with them and also when they are running special deals. Businesses who deal with the general public could use to keep their customers informed about new products, sales, and to send coupons straight to their phones. No matter the size and type of company, small business text marketing is a benefit in and of itself.

In conclusion, if a small business employs text marketing it is almost guaranteed that it will see growth and profit far outweighing the cost of the marketing campaign. Small business text marketing campaigns have proved in recent years to be very successful because of how easy and inexpensive they are to set up and how quickly they reach customers.

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