Restaurant Foodservice Marketing

English: This is actually Tom's Restaurant, NY...

English: This is actually Tom’s Restaurant, NYC. Famous as Monk’s in Seinfeld, and as Tom’s Diner, in the Suzanne Vega song of that name. It is located at the northeast corner of W. 112th Street and Broadway in New York, close to the campus of Columbia University, in the same building as the Goddard Institute of Space Studies. (Photo credit: Wikipedia)

If you want to move the sales at your restaurant to new heights, then implement a solid restaurant food service marketing plan that targets your clients where they are. Whether you own a restaurant that focuses on fine dining, or you have a casual eatery, you can turn foot traffic into customers, by using tools such as email marketing, and social media, along with other online strategies.


Using marketing strategies that can be tracked and measured, is the best way to go about increasing customer count. These will be able to increase sales, and grow your business. As restaurant food servicing marketing trends have changed, restaurant owners and managers are looking to the internet to provide the jumpstart needed for their sales efforts.


In addition, the growth of mobile devices has given rise to strategies like text message marketing, which target customers where they are. This is a very effective method, because mobile devices are now used to search for a variety of online businesses including bars, nightclubs, and of course, restaurants.


Above all, having a website is important to restaurant foodservice marketing, as the internet represents a vast market of potential customers.  By setting up a website, restaurants can showcase their venue, menu, and special events, and also accept reservations online.


In addition to having a website where customers can make reservations, restaurants can also sign on to websites that offer real-time restaurant reservations. These sites offer the opportunity to share menu options and dishes with the world. From there you can pick up new clients, and increase your online visibility.


You can also get some well needed publicity for your restaurant by hosting community events, or live music shows. In addition, you can have a theme night, as well as conduct tastings to introduce customers to your menu. This can be very beneficial when you are looking for new clients.


Here’s a restaurant food service marketing scenario from the pages of a restaurant’s marketing blog. The restaurant used a traditional email marketing campaign to advise customers of a holiday treat, which would see them dining at the restaurant on a public holiday. Below are some of the elements that were included in the marketing plan:


  1. Being well aware of the fact that their customers are likely to get tons of emails each day, they were careful to ensure that their email would be opened. They did this by making certain that the subject line was clear, short, and catchy, (this type of subject line has a much higher open rate).
  2. Also, the email included a very clear call to action. It invited customers to make a reservation if they wanted to take advantage of the special pricing being offered for the event.
  3. For those customers who did not take up the offer on that special night, the restaurant had other dining options. These options would also see customers being able to get discounts, but these were less generous.


If restaurant foodservice marketing is going to be beneficial, then restaurants must be prepared to implement strategies that satisfy customer needs.

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