Custom Foodservice Marketing

English: Gold Hill Galley food service workers...

English: Gold Hill Galley food service workers prepare a holiday meal for hungry customers. GTMO’s food service has received a 5-star accreditation (Photo credit: Wikipedia)

If you are searching for a marketing solution that is the exact fit for your foodservice business, then you will need to look at custom food service marketing solutions. There are times when the needs of a food service outlet demands that its promotional strategies be customized, if the business is going to grow. This article takes a look at how this can be done, and how it is possible to adjust traditional marketing strategies to achieve your promotional goals.


The need to custom-fit marketing solutions for the food service industry is becoming more apparent, as consumers demand more variety. In addition, food service outlets need to show greater flexibility when designing marketing strategies to attract new customers. The best strategies allow you to target your customers easily and efficiently.


The foodservice industry has come to realize the benefits of using online marketing tools, such as social media and mobile marketing. Many members of the industry including restaurants and bars, have been able to successfully implement custom food service marketing packages, resulting in them attracting new customers.


The need to customize marketing efforts is important, because there are times when you may need to segment your market, and provide different offerings for the each segment. In cases like these, you will need to filter information to a particular section of the market.


Forming lucrative partnerships is one of the flexible marketing strategies that a restaurant can consider. The establishment can partner with a local business in its advertising efforts, without any additional cost. There are some unique ways in which this can be done. For example, the restaurant can opt to include the company’s banner ads on the emails they send out. Also, the restaurant can be used as a venue for promotional events being put on by the business. These are some of the joint strategies that can be undertaken, which can result in unexpected income streams and new customers.


Custom food service marketing must always recognize the importance of using technology to get new customers on board. A website that is well designed and search engine optimized, must therefore be a part of the mix. If the website is to be a drawing card, then it must include current information, particularly an up-to-date menu. Making the menu printable can be very convenient, and allow customers to print it out and go, so that they can have it for easy reference.


Food service establishments can also partner with existing customers to come up with inventive promotional programs. These regulars often hold the key to moving the business forward; as they can help you identify the strengths and weaknesses of your business. When you know what these are, you can then build on the things that they find most appealing.


If you need to increase restaurant sales, then using custom food service marketing can be very effective in helping you achieve this goal. The need to make changes to traditional marketing strategies is often necessary, if the market segments that you are targeting require different offerings.



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